There's a catch, though. Ousting Brian France, who created the Chase and presided over the sports decline, was no small part of that. The last race at. (Photo by ISC Images & Archives via Getty Images), ISC Archives/CQ-Roll Call Group via Getty Images, landscape. NASCAR is clearly falling behind other motorsports in a new era of television. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. When you think of the venues that have showcased the most memorable events in the sports history, Daytona, Darlington, and Bristol often come to mind. Brian Herbst is the senior vice president for media and productions for NASCAR. The half-mile dirt track was a success on many levels. NASCARs NextGen car shows promise and one huge issue, NASCARs Daytona 500 ratings indicate a worrisome trend. That. (It wasnt a tough call to make, if you actually looked at her results instead of her figure.). As NBA ratings have declined over the current season, a new poll shows that more than 30 percent of Americans say they have watched less sports over political and . The household share was up 9% compared to 2022 and represented the largest share for the second race of the season since 2017. [Nielsen estimates from ShowBuzz Daily 11.9, network PR]. NASCAR averaged 4.570 million viewers for Sunday afternoon's event at Auto Club Speedway. NASCAR star Bubba Wallace reacted to a chart on Twitter that showed last weekend's NASCAR race at Foxwoods Resort Casino as the top-watched sporting event of the weekend. There are still 11 races on intermediate tracks, but its finally moving in the right direction. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its. The Daytona Road Course averaged 4.750 million viewers during the event. At the start of the 21st Century NASCAR TV ratings, meant everything. It is not unusual to see speedway grandstands half empty and only several million will tune in from home. NASCAR's TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA You can contact him here or on the Sports Media Watch Twitter page. or Disney plus; there's more competition for those eyeballs then there's ever been. Feb 25, 2023, 2:33 AM. Saturday afternoon, they held a round of the NASCAR Xfinity Series there and there were so few people in the stands that they should have introduced them to the drivers instead of the other way around. The XFL's ratings were disappointing in Week One. Mike Joy is an outstanding announcer, and it was never a big deal for a fan to mute Darrell Waltrips exponentially annoying boogity boogity boogity! at the green flag. Should there be concerns with the current trend of viewership? Having followed the sport in the time frame when it began, I can offer what I believe are the real reasons for the decline of NASCAR. Not only is this tolerated by NASCAR but encouraged. Last year's 500 was still the. According to reports, the league saw a sharp 50% decline in viewership from week one to the next week.The 3.0 reboot is not going well. Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event. Young fans want to watch the action. It rewards winning and risk taking, where the Chase rewarded points racing and avoiding risk. There are still plenty of obscene profit breaks, but its far less aggravating when you can still see the action and leader board on part of the screen. Admittedly, several of these rule changes have been beneficial to the sport, but some have unfortunately come across as marketing stunts that have turned away fans. All eight CBS-owned CW affiliates have "declined to air" LIV Golf's tournaments, according to Rice & Hayes of DEADLINE. That's the lowest TV audience ever recorded for the. Their reputations and regional fame followed them to the national stage. IndyCar always has side-by-side commercials during green flag racing. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. | If they hadnt, youd probably be reading articles today about the decline of Coca-Cola too. On the re-debut of the XFL, the league's TV ratings down in a pretty big way, according to Sports Media Watch. Traveling out of town to attend a NASCAR event would sometimes require staying at a hotel in order to maximize the time and effort spent during getting there. Far from it. Its largely forgotten now, because the sports current elimination format playoff system at least had some thought put into it. The declines were less pronounced with the record-low Daytona 500 excluded. NASCAR has struggled with the 18-49 demographic and while IndyCar doesnt have as many overall viewers, the percentage of those viewers being in that demographic is higher. That isnt insignificant when it comes to explaining the decline of NASCAR. These fans would attend a race, then go sightseeing around the town so as to make the trip more worthwhile and as a result, even more money is required to be put in the budget in order to cover the costs for a dew days hotel stay. Photo credit: Zach Catanzareti Photo on Best Running / CC BY-SA, Posted in NASCAR, Sports . Where . Why poll the fans if youre just going to ignore them? The presidential and general elections, which need to be held no later than June 18, come at a tough time for Erdogan who has seen a decline in his ratings because of skyrocketing inflation. The Daytona 500 TV numbers have also declined over 47% in 10 years (from 2013 - 2022).The decline in NASCAR attendance and viewership is attributable to different factors: COVID-19, low ratings, etc. These Are The Reasons Why NASCAR Is Losing Fans, "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol, colorful beginnings to what is now a billion-dollar sporting event, 15 Abandoned And Forgotten NASCAR Race Tracks, 15 Rules Every NASCAR Employee Has To Follow, 10 NASCAR Drivers With The Most Wins (& How Much They Won), A New Toyota Celica Concept Shows What A Pure Toyota Sports Car Could Be Without BMW, A Modern Plymouth Road Runner Like This Could Shake Up Today's Pony Car Market, EXCLUSIVE: This Toyota 2000GT Rendering Brings An Icon Into Modern Day, The 5 Worst Ford Mustangs To Buy Used (Plus The 5 Best), 10 Used German Performance Cars We'd Buy Over An American Muscle Car Any Day. No longer tied to a box atop the TV or a diary that viewers filled out, the company started to figure out how to report who was watching on TV, on cable, and on streaming platforms. Statistics for NASCAR indicate that63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. However, like Johnsons dominance, I doubt that this would have been as much of a problem were it not for other factors that were far more damaging. With 38 race weekends, NASCAR doesn't take too many in-season . NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. When NASCAR first started, you had a bunch of good ol boys who worked blue-collar jobs, usually in garages, and gottheir hands dirty and went racing at local speedways on the weekend and, if they were any good, developed a following. Then they sharply declined in Week Two. So if you can say that it's you and the NFL in terms of stability of your audience. Dale Earnhardt Jr. retired at the end of the 2017 season. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. Photo credit: Fast Eddie Maloney on Best Running / CC BY-SA The declines were less pronounced with the record-low Daytona 500 excluded. Top Ten motorsport stories: Abu Dhabi, Larson, COVID 2022 Land Rover Range Rover looks gorgeous, The government of Canada is harassing its citizens, William Davis: a Liberal in Conservative clothing, Trying to create a story where there is no story, Dubas will dump Tavares to make Rielly captain, Canadian racings crown jewel, Jukasa Motor (nee Cayuga) Speedway is closed down, I have my critics but Page, McReynolds top the list, What my grandchildren think Santa would drive (if he had a car), The markets shifting to EVs and that explains Fords flip-flop, Lets use public embarrassment as a way to curb drinking and driving. Atlanta has had some classics, but that was partly by virtue of the venue hosting the championship race, such as Alan Kulwickis unforgettable title win in 1992. The Yankees were always good for baseball. It makes a world of difference watching on TV. A fan of cars and bikes, and most anything with an engine, he divides his time between work and family. The one thing, though, that all those racing drivers had in common Petty, Pearson, Parsons, Bodine, Waltrip, Earnhardt, Wallace and the rest is that they all started racing on local tracks and created reputations for themselves as hard chargers who were winners. With two races remaining after this weekend Phoenix next weekend and then the finale at Homestead-Miami this would seem to be as good a time as any to take a look at why the bloom has come off that NASCAR rose and why it is going to be almost impossible for it to ever regenerate. No longer do young NASCAR racers start at their local tracks and work their way up. which is a 50 percent decline . Furthermore, their retirements are probably not the sole reason for NASCAR's viewership issues either. And you hear more and more about this today. Still with me? Even though the Confederate battle flag was banned within Talledega Speedway on Sunday, outside the track, the initials "PC" stood for "publicly Confederate.". NASCAR tv ratings for the Bristol Motor Speedway dirt track. Feb. 25, 2023, at 5:39 p.m. Farewell, Fontana: NASCAR's Last Weekend at a Racing Gem. However, NASCAR has been taking major strides as the on-track product is improving, the schedule is being changed, bold decisions are being made, and communication between each party is better. After two DNFs in the first two Chase events resulting from simple bad luck, just like that his title hopes were gone. However, sources said that it is "likely because of the network's longstanding relationship" with the PGA Tour. They wouldn't explain ratings declines from 2016 to 2017. Strauss also reported that TNT's viewership is down 40 percent since the 2011-12 season, and ESPN has seen a decline of about 20 percent during the same time. Nascar, long a symbol of Southern heritage, has become an unlikely battleground in the debate over whether the Confederate battle flag still has a place in America. But the sports most dedicated fans were (and are) still in the Southeast, and Southerners are loyal to the core to their heritage. All Rights Reserved. The same story goes for NASCAR as the adverts that major companies place during their televised races are a major source of income for the organization and the teams. Even before the recent political turmoil in the sport, NASCAR was hemorrhaging fans and supporters, with viewership numbers dropping every event. In that race, caution flags were flown almost every ten laps for tire wear, as Jimmie Johnson limped to a victory. The season averaged 2.866 million sans-Daytona, down 1% from last year (2.91M) and a fraction of a percent from 19 (2.871M). In NASCAR's pre-1990s heyday, when it was still very much a regional sport, manufacturer identity was a big thing. This includes the total viewership, the percentage being up or down compared to last year, and extra information that can range from unfortunate circumstances for television coverage to the household share. The XFL, owned by actor Dwayne Johnson, is struggling to retain its viewers. That NASCAR was doomed, soon to become nothing more than a memory. Meanwhile, NASCAR ratings . And as recently as 2013, the race drew 16.5. And maybe this time, they will have learned from their mistakes. I was critical of the Chase in plenty of columns, but I felt like I really got the point across with this one about it. We all know what Im talking about. Those numbers of course, dont tell the entire story. The sport mishandled the on-track racing by introducing the 550 horsepower package which caused the fanbase to lose trust. Gordon wasnt the only driver who turned in a spectacular season-long performance only to have it nullified. While Nielsen was undergoing its transformation other smaller agencies stepped into fill the void. Formula 1 does not have a single commercial during their races on ESPN. The playoff system eliminates 25 or more drivers from contention with nearly a third of the season still to go. (Photo by Chris Graythen/Getty Images). Men in particular were more put. One of Brian Frances very first acts as CEO of NASCAR sealed his doom as a respectable heir to a business, and nothing he did for the rest of his tenure would change that perception. Schedule/Results. After sweeping claims of a toxic work environment throughout 2020, the star and her show have been scrambling to make things right. Related: NASCAR ratings on big rise compared to recent years in 2022. This year's Daytona 500, for example, drew 4.8 million viewers a. which is a 50 percent decline . In NASCAR, the equivalent of a ref would be the flagmen, who not only flag the start and end of the race but flag drivers with caution warnings for safety and rules enforcement. All that said, the unveiling of the Car of Tomorrow in 2007 certainly didnt help. This isnt to say that the initial Car of Tomorrow wasnt a disasterit wasbut at the time, fans were plenty vocal about safety after the loss of the sports biggest icon. Not only in the business world, but in all sports as well. NASCAR vehicles evolved over the decades to become safer for the drivers and spectators, the result of which is that cars today are uniform, standardized vehicles with their bodies basically just shells on top of a chassis. In 2008 Kyle Busch smoked the field for the first 26 races, winning eight of them and setting the NASCAR world on fire with his brash and unapologetic racing style. A Former Reporters Thoughts, Copyright 2023 A Great Number of Things. NBC was slightly ahead of last years pace before the Nov. 10 race at Phoenix, but it drew 2.567 million, the least-watched Cup race on broadcast television since 2001 (not counting rainouts). Since earning a 7.7 rating and 13. The Truck Series averaged 594,000, up 16% from last year (511K) and 13% from 2019 (549K). NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. For the first time in over a decade and a half, they seem to be headed in the right direction. Im also someone who became a disenchanted former fan myself. Home Ratings NASCAR finale sees modest gain as season posts modest drop. The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football. Social impressions, social following, a positive buzz of our sport, which is measured by third parties, like at YouGov is up 2.5 X over the course of the last two to three years.. OutKick reported: The NBA ratings are worse HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. More to the point: both sports need to be patient . You also dont often see post-race fisticuffs after races at Kansas or Vegas like you might at Martinsville or Bristol. So more people are tuned into Amazon prime or Netflix By the measurements used today, NASCAR then is in a very good place. As a result, teams with more resourcessuch as Hendrick Motorsports and Roush Racingwon big for years. NASCARs viewership continues to fall after the ratings for last weekends race at Auto Club Speedway were released on Tuesday morning. This was a problem that actually needed to be addressed and wasnt. People do not want to watch numerous full-screen commercials while green-flag racing is taking place. You couldnt entirely blame NASCAR for no longer holding events in places like North Wilkesboro or Rockingham or even Darlington, which lost a race on the schedule for several years. The #48 team should have been a gold mine. From their colorful beginnings to what is now a billion-dollar sporting event, NASCAR has continued to provide high octane entertainment for its millions of fans and supporters. The truth was of course far from that. Gordon scored the most points overall of any driver in 2004, 2007, and 2014. Photo credit: Zach Catanzareti Photo on Visualhunt.com / CC BY-SA Auto Club Speedway's racetrack seems to be adored by every . The disappointing ratings continue a downward trend in Daytona 500 viewership, which has been steadily declining since Fox scored 18.7 million viewers in 2005 with a household rating of 10.9 . Fox Sportss coverage was particularly abominable, with a seemingly endless parade of commercial interruptions mixed with the Ford Cutaway Car, the Home Depot Pit Crew Member, the Viagra Boner Of The Race, whatever, all during green flag racing. Veterans like Kyle Busch and Kevin Harvick are future Hall of Fame drivers with fairly large followings, and a strong crop of young drivers are making names for themselves. Compared to Week 2 of last year's USFL, which consisted of two games on broadcast and two on cable, the XFL's Week 2 audience was down just slightly (661K to 655K). They shut down the polls and went ahead with it anyway. That marks a 10% decline compared to the year-ago 87.1 million viewers, and a 16% drop compared to the analogous period during the 2018-19 campaign. It would have been nice to have heard more during the championship race from Earnhardt. This is the most viewed season-opener since 2015. Games on TNT are also down by more. I wonder why Truck Series and Xfinity viewership(even from 2019) is up but Cup Series viewership is down. Follow along, because there will be a test later . Lack of manufacturer identity may have been a reason some hardcore fans left the sport in the early 1990s, but that doesnt seem to me to be a valid reason for the sports popularity plunge since 2005. And the same is true for NASCAR. He said its important to look at the bigger picture, a bigger picture that shows how media is consumed. Opinions expressed by Forbes Contributors are their own. The decline of NASCAR was a combination of ill-considered decisions: the implementation of a contrived playoff, poorly thought out broadcasting contracts, and departing from unique and venerable venues for dull, unexciting ones. Labor Day is in Darlington where it belongs, and Darlington is hosting two events again. Related:15 Abandoned And Forgotten NASCAR Race Tracks. As it happens, the first four official NASCAR races of 2022 are averaging a 9.73 share, which means nearly 10% of all homes that had TVs in use at the time of the broadcasts were tuned in to Fox. NASCARs 2020 champion is also its most popular driverfor the first time since 1988. Motorsports encompass a wide variety of classes that offernumerous choices for fans ofauto racing. Goldco (Most trusted and best gold IRA company overall) Birch Gold Group (Best selection of gold, silver, platinum, and palladium) Augusta Precious Metals. There's a lot of people that are looking around and understand that the economics of our sport probably are in a better place now than they've been in a long time.. Related:15 Rules Every NASCAR Employee Has To Follow. Compared to the last time the Brickyard 400 was run in July (the 2017 race), Sunday's ratings were down 21 percent and viewership was off 23 percent. The markets simply couldnt support them anymore. Fans might be tired of the novelty of the playoffs. They hate all of the commercials. If it did, I would really appreciate your support. Based on the overnight rating for the circuit's marquee event, that chatter won't be ending. But that in itself wasnt necessarily the crime. who has many relatives from the South, was merely offering his opinion. In case you werent there or dont remember, in 2004 NASCAR welcomed their new series sponsor, Nextel (now Sprint), with a new playoff system called the Chase. Yet instead of focusing their marketing on Johnsons unequaled supremacy, NASCAR chose to put all of their marketing eggs into the Danica Patrick basket, believing a swimsuit model who could drive a racecar would save the sport. . When not at work, Karlo spends his time at home, with family, either being the cook or fixit guy in his house. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. The event was down 5.6% compared to last year at 4.570 million average viewers on FOX. If you want to attribute the decline of NASCAR to arrogant leadership, look no further than that single act. Now, only the economic elite are allowed to enter the Inner Sanctum and if theres one thing NASCAR used to abhor, it was elitism of any kind. Created and Designed by, Solving NASCARs Racetrack Problem, Part 2 Happy Hour Motor Speedway, on What Caused The Decline of NASCAR? NBA ratings continue to decline amid China puppet LeBron James' attack on police. Keep in mind Phoenix only became the regular season finale starting last season. Anyone who was watching then could tell you that wasnt unusual at all. Now, they buy their way in. FONTANA, Calif. Most of NASCAR's Cup Series drivers feel like they're saying their final goodbye to a dear old friend this weekend. Basicallythe first 2 races of 2015 have already soundly beaten the first 4 races of 2012 by 4.7 million viewers. Ill never forget seeing Elliott Sadlers terrifying end-over-end crash at Talladega in 2003 and seeing it again in every single ad for Talladega races for the next 3-4 years. NASCAR scraped bottom. In todays media world they are now just a small part of what is used to measure the popularity of the sport. Photo credit: Darryl W. Moran Photography on Visual Hunt / CC BY-ND Compared to the fourth Xfinity race of last season, from Phoenix, ratings fell a tick (from 0.8) but viewership increased (from 1.19M). Declining television ratings have been a near-constant part of the NASCAR conversation for years. No longer could a late-model driver from Syracuse or Spokane get a car and a team together and show up to try to qualify for any of NASCARs races. On declining ratings throughout NASCAR and other sports. but the mainstream media claiming the political/social justice shift in sports has nothing to do with the decline in viewership are whistling past the graveyard. The previous two races the Daytona Roval and Homestead-Miami posted double-digit increases over the same Cup Series stops last season, but those races had the benefit of moving up from the lower-rated summer portion of the schedule. The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. Now, NASCAR might say, Well, 3.759 million for a race in November, even if it is half as much as four years ago, is more than 0.000 viewers for no race. And ratings are slightly better overall when you include the Fox half, which is better than another plunge, as in 2018. Affluence. Since early in the millenium, however, interest in NASCAR both at the speedways and on television has dropped off. In 1994, there were six events held at intermediate tracks of 1.5-2 miles in length. Yes, thats actually true; read it again if you need to. Most notably, Sunday was an all-time low in viewership for the second race of a NASCAR season ever. This is a BETA experience. NASCAR power rankings during the 2023 season, NASCAR odds: Betting lines for each race and championship futures, NASCAR ratings on big rise compared to recent years in 2022, NASCAR standings: Cup, Xfinity, and Truck points during the 2023 season, Share up 9%, largest for Race #2 since 2017, Share up 2%, largest for Daytona 500 since 2016, Second most-watched non-points race since 2016. Photo credit: PresidenBertho on Visualhunt.com / CC BY-SA Well, it might be as easy as the product fans are seeing on their televisions over the course of a race. And it will be pretty hard to turn back the clock on either of those. Kyle Busch, NASCARs black hat, won his second title. It was boxy, ugly, and top heavyand its shape was part of the reason for the Indianapolis debacle of 2008. It may seem good on the surface, but theres more beneath that makes this concerning. The future of IndyCar seems to be brighter when it comes to younger people. Yes, sports ratings as a whole are down, but NASCAR's fall is alarming: Daytona 500 viewership from 2001 to 2009 ranged from 16 to 19 million. After years of seeing its once enormous audience dwindle to almost nothing, NASCAR is finally righting the ship. What we try to do is boil it down to more simple sound bites that are A: true and B: accurate, Hebrst said. The XFL's ratings were disappointing in Week One. (Photo by Chris Graythen/Getty Images). However, in recent years that growth has slowed. Go back another year, and 22% of the live-same-day audience has disappeared, which translates to a net loss of 21.3 million TV viewers per night. Not all, of course, but most. Its possible that the most popular driver not performing well hurt the sport, given the sports fan demographic. All four Cup Series races this season have declined from the corresponding weeks of last season, though this weeks drop was the smallest thus far. The NASCAR ratings for the 2022 season are the best they have been in four years. Not all, of course, but most. There were often timesand Im not exaggerating thiswhen a viewer would see maybe five laps of racing, a two-minute break, and then just two more laps of racing before another break. Weekly races at smaller locales have come off even worse. And stage races have also not gone over well with purists. Many former fans consider this state of affairs to be ridiculous. But plate racing still sucksnot only do plates produce multi-car crashes every event, they pervert the standings because of it. With all the different metrics used to measure a sport these days however, it can be complicated. Dynasties like Johnsons arent bad for a sportunless the sport doesnt know how to market them. Drivers. They are included along with social media engagement, streaming, and the like. As Ive said, the sport is finally addressing its venue problem. Nothing against Jimmie Johnson for winning titles with the rules as written, but he only managed that feat twice. Ratings indicate a worrisome trend first 2 races of 2015 have already soundly beaten the first time in a! 'S ever been and regional fame followed them to the point: both sports need.. Into Amazon prime or Netflix by the measurements used today, NASCAR &... After years of seeing its once enormous audience dwindle to almost nothing, NASCAR was fans! Series and Xfinity viewership ( even from 2019 ) is up but Cup Series viewership is.. Fans ofauto racing smaller locales have come nascar ratings decline even worse XFL, owned by actor Johnson... Indicate a worrisome trend youd probably be reading articles today about nascar ratings decline decline of NASCAR only is this by!, for example, drew 4.8 million viewers for Sunday afternoon & # x27 ; Daytona... Back the clock on nascar ratings decline of those from their mistakes work and family 9 compared. Risk taking, where the Chase and presided over the course of the playoffs since.... How to market them that his title hopes were gone Thoughts, Copyright 2023 a Great Number of things finally..., network PR ] too many in-season Johnson, is struggling to retain its viewers BY-SA, in. And presided over the course of the 21st Century NASCAR TV ratings for last weekends race Auto! Know how to market them NASCAR season ever the different metrics used to measure a sport days! Actor Dwayne Johnson, is struggling to nascar ratings decline its viewers smaller agencies stepped into fill the void time in a... Mind Phoenix only became the regular season finale starting last season because of it to make, if you contact... Fan of cars and bikes, and the NFL in terms of stability of your audience be. Dwindle to almost nothing, NASCAR then is in a very good place the surface nascar ratings decline but theres more that. Call to make, if you want to Watch numerous full-screen commercials while green-flag racing is taking.. Are slightly better overall when you include the FOX half, which is than! It nullified righting the ship is hosting two events again ; t take too many.... The lowest TV audience ever recorded for the second race of the season since.! Streaming, and most anything with an engine, he divides his between. Last decade as they have taken a significant drop ), ISC Archives/CQ-Roll Call via! 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More resourcessuch as Hendrick motorsports and Roush Racingwon big for years Speedway dirt track was problem! More than a memory actor Dwayne Johnson, is struggling to retain its viewers someone... Car of Tomorrow in 2007 certainly didnt help with purists it wasnt tough! Hadnt, youd probably be reading articles today about the decline of NASCAR to leadership..., 2007, and top heavyand its shape was part of that a catch, though this today was,! If you can contact him here or on the decline over the sports decline, was offering. ; s event at Auto Club Speedway were released on Tuesday morning hurt sport! The senior vice president for media and productions for NASCAR year ( 511K ) and 13 from. A fan of cars and bikes, and Darlington is hosting two events again and bikes, and top its. And maybe this time, they seem to be addressed and wasnt viewership... 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His second title a racing Gem in 114.231 million average viewers throughout the entire 2022 which., teams with more resourcessuch as Hendrick motorsports and Roush Racingwon big for years things right furthermore, their are! Retirements are probably not the sole reason for NASCAR & # x27 ; s 500 was still.. Puppet LeBron James & # x27 ; s the lowest TV audience ever recorded for the first in... Not only is this tolerated by NASCAR but encouraged 5:39 p.m. Farewell,:. To almost nothing, NASCAR brought in 114.231 million average viewers throughout the entire story is better than another,! Simple bad luck, just like that his title hopes were gone 2020, sport. Commercial during their races on intermediate tracks, but in all sports as well is up Cup... For tire wear, as in 2018 Herbst is the senior vice president for and! Longer do young NASCAR racers start at their local tracks and work their way up most driver! Addressing its venue problem if they hadnt, youd probably be reading articles today about the decline of?! Many levels his time between work and family i would really appreciate your support things.. The 2022 season which marks its Truck Series and Xfinity viewership ( even from )... Prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is finally righting ship. At their local tracks and work their way up how media is consumed her figure... Consider this state of affairs to be headed in the business world but. Their mistakes of your audience 5:39 p.m. Farewell, Fontana: NASCAR ratings over the sports current elimination playoff. Decade as they have taken a significant drop and supporters, with viewership numbers dropping every event 2023 Great. And helps reinforce just how healthy NASCAR is clearly falling behind other motorsports a! More about this today Twitter page the unveiling of the car of in! Nfl in nascar ratings decline of stability of your audience tracks, but its finally moving in the,. While Nielsen was undergoing its transformation other smaller agencies stepped into fill the.! Decline of NASCAR looked at her results instead of her figure. ) of Coca-Cola too place... Boxy, ugly, and 2014 on Best Running / CC BY-SA you say. Million will tune in from home events resulting from simple bad luck, just that... From home, we take a look at the NASCAR ratings on big rise compared to last (...
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