Creative Directors may start off as Graphic Designers, Art Directors or Copywriters. In many advertising agencies you need to have a degree in art, communications, design, or a similar field to be hired as a creative director. The creative director has the critical role of selling the ideas to the client and handles theexecutionand follow-through of those ideas. In marketing, advertising, or creative campaigns, they control the overall vision and narrative. However, if you are a big-hitting agency with multiple large clients, you may need a creative director to manage the workload and guide clients in the right direction. A creative directors role involves providing creative vision and effective team management. 6. In Advertising, Art Directors are the visual idea people in the traditional Advertising team of Art Director + Copywriter (with the writer being the verbal idea people). a core thought, a fresh perspective on an old problem, a new way of thinking. Skills commonly required for this role include: Having learned the differences between creative directors and art directors, youre probably wondering whether youd be better off choosing one career path over the other. They see the project through the phases of production, edits and final execution. Its too bad I got promoted to a manager title. No one likes to get bogged down in the details but they are the backbone of a collaborative process that can result in creative greatness. Mary writes extensively about small business issues, andespecially all things marketing., The Skills for a Creative Director in Fashion. . Expose yourself to fashion, art, and culture to bolster your creativity. I covered the Creative Director role when I started my own companyin china; for that project, the overarching marketing goal was to goto market with a new idea and to generate sales. If the creative director is the manager of a baseball team, then the art director is the seasoned ballplayer who is now the third base coach. Creative director vs art director: what is the difference? How great of a difference is there in responsibilities from one promotion to the next? Art directors also work with more than just graphic design, which is often just one part of a larger design concept that . Sometimes I feel like if I stay in the AD track, Ill lose my design skills. call of duty united offensive multiplayer Show sub menu. Since print has dovetailed into the web, the art director oversees website production, too. https://business.adobe.com/blog/perspectives/workfront-and-the-employee-experience, https://business.adobe.com/blog/the-latest/adobe-unveils-new-adobe-workfront-features-to-enhance-marketing-workflows-and-collaboration, https://business.adobe.com/blog/the-latest/adobe-completes-workfront-acquisition. Serving as a liaison between the marketing and the creative teams, Directing the production of marketing collateral or other materials that complement the primary project, Working alongside multidisciplinary project teams, such as information technology, Keeping upper management informed of a projects progress, Hiring and training creative team members. They hold meetings with clients, strategic partners, and other stakeholders to build relationships and discuss the business aspects of a project. Design directors, however, work with teams to conceive and . , Your email address will not be published. 1. Creative directors provide the creative vision for a company from branding and design to product aesthetics and more. Its the creative director, while the art director executes the details of the vision the creative director outlines. . Those in advertising and PR made slightly more ($97,470) while those in the motion picture and video fields made more still ($121,830). I.e. You might check this website also, https://a2designlab.com/, a Manila based design firm, that offers all kinds of design needs and insights in branding as well. She makes all executive decisions right down to what appears before the client at the final presentation, Rasmussen College says. The big question, WHAT IS THE DIFFERENCE BETWEEN AN ART DIRECTOR & A CREATIVE DIRECTOR? SUBSCRIBE TO OUR CHANNEL! Submit and vote for your favorite r/advertising post or comment in 2020. They are the spearhead of all branding strategy, the overall strategic vision of a project or a campaign ensuring that the chosen strategy and art design supports the clients needs and oversee everything being presented to the client. We are looking for a Creative Lead / Art Director for the bloomon brand to lead the Creative team and visual identity. brooklyn post office phone number. Most of the creative direction was done beforehand,planning what to do, when andhow to do it; I optedfor creating a compelling website that focused on content, one video ad to focus on emotional attributes and less on product USP's, a specific photography style, a bolddesign direction,clear contemporary messagingand friendly tone of communication. Designers design things. With each title comes a clear description of what is expected in terms of ownership and creative output, framed under three clear themes that all happen to start . I'm sure there are a bunch more. The "director" in art director really throws people off. The primary difference when we look at what's a Creative Director and an Art Director is that while the former oversees the larger vision, the latter executes the details. Creative directors set the tone for a company's branding or a film's concept. Some Art Directors can't design worth shit. Most employers require creative director candidates to have five to ten years of experience, preferably in closely related creative roles. On the other hand, art director job positions usually require a degree in a design or art majors such as visual communications, digital media, or fine art. An art director must be creative, and it makes sense that a creative director would deal with art. I can't stress enough how important messaging and communication were, these frameworks set the ground and guidelines for rest of the visual pieces without these, it would not have been creative direction. You should make clear exactly what you're looking for when you advertise the position. While you are in school, take all sorts of creative classes (like fashion, drawing, or film studies), not just design. On the other hand, art directors get bogged down in the finer details of production. Managing and executing a project from start to end requires a thorough understanding of the technical aspects of the entire process. Things to consider when choosing a path include: Do you like the idea of creating concepts and selling that idea? To date this is the best article I've found that correctly sums up the difference between all three. Have any questions: Call Us Today +1-843-592-9768. Experience in graphic design with a supporting portfolio, more education, or industry-specific knowledge may be required. Many creative directors simultaneously manage several projects, consistently informing their teams (through briefs) what needs to be done for each project to convey the desired brand message effectively. The creative director develops the idea and foresees the bigger picture, while the art director executes the former's vision. According to Glassdoor 1, average base pay for a creative director is $106,730 a year - as of January 2022 - while that of an art director is closer to $60,000. A creative lead annual salary averages $93,742, which breaks down to $45.07 an hour. Its different from Creative Direction because their focus is on design and not on strategy or communication. It's different from Creative Direction because their focus is on design and not on strategy or communication. Experience in these roles is key; a Rasmussen analysis found that more than 70 percent of advertised creative director positions sought candidates with six or more years of experience, and 25 percent sought those with three to five years. According to Indeed.com, the average base salary for a creative director in the US is $88,434 per year. Put simply, the creative director is in charge of the entire team. If so, a creative director may be a better fit for you. An article published "Creative Director vs. Art Director": Creative Director's Key Role. And you can become a creative director on both the art director or copywriter side. is lead metal dangerous to touch. And talking from experience too. Of quality results. Lets take a deeper dive into both roles, and how they can work for your company. In truth, the art director is far more hands-on when it comes to a project or campaign, physically bringing it to life. In advertising and tech industries, good Art Directors understand graphic design well but dont necessarily handle the task themselves as their projects might require a broader visual work outside the graphic design space like photography, video, illustration these are all part of an Art Directors scope of work. Historically, this means that creative directors focus on matters of branding, vision and, of course, direction. You find creative leads in a variety of industries, such as film, television, music, advertising, and video game development. There are slight variations in these figures across different data sources, the level of expertise, and company size. Review work, troubleshoot and provide feedback to creative teams. While a creative director may request a bold font to exude strength, an art director will know the names of the fonts that will work, deliver a series of visuals with them in place and advise on the best approach to take. I feel like Im in a weird place with my job sometimes. They usually do not become involved in the creative process themselves, instead of delegating it to others. They are the individuals wholl examine every pixel and sweat over questions like Should this model be wearing light blue or dark blue in this scene? or Should the products label be turned more or less to the camera?. Sometimes Design is at a high level (with no Art Directors) in a design oriented shop. I held the title of Art Director for an in-house department while I was still a student in college. All the Positions Each of these levels could be for Art Directors, Copywriters, or Designers: Intern They are well versed in graphic design, even though they don't work on small projects. Lol. Since youre relatively new to your career, you have time to see creative directors versus art directors in action observing what they do and how they do it. Going client side with the art director title was interesting one. Manage and cultivate the career development of staff members, including designers, art directors, copywriters, photographers and . Creative Directors differ from Art Directors as their job goes beyond visual; Their focus is on communication and strategy meaning everything from copywriting, art direction, messaging, design andmedia distribution. Creative directors need to have strong management skills, confidence when presenting and pitching to clients, and excellent project management ability balancing numerous tasks. A creative director will provide the conceptual idea behind a project. In an advertising agency, the Creative Director translates the marketing brief into a creative brief, managing different projects at the same time and different creative figures like Art Directors and Copywriters. In short, the creative director is a leader. Save my name, email, and website in this browser for the next time I comment. #1 Secret To Product Infographics That Convert. On the other hand, an art director functions as part of a team headed by a creative director. To view or add a comment, sign in Theyre not afraid to do the work, if needed, and actually might still love that level of involvement. Haha. Art Director leaves work at 5.30pm. In contrast, the art director is only in charge of the visual elements and aesthetics of a project. The art director relies more on his art skills. Usually an Art director will work or lead other creatives (illustrators, photographers, designers, writers) to execute a concept or idea. The confusion is understandable because, in small agencies, there are significant overlaps between these two roles, as some even combine them into one position. In fact, expert creative directors can visualize the final result of a project before it even begins. Art Director comes in the next day and slags off all you stayed late to do last night and tells you to do it again. Art Director. Since theyre so preoccupied with the nitty-gritty details of image aesthetics, they rarely worry about the projects big picture. What Should I Study in School to Be a Creative Director? With a solid background in graphic design or illustration, photography or copyright and the all-important Adobe Creative Suite, graduates often step into early roles as graphic designers or copywriters. They are entirely separate roles with contrasting job descriptions and core skills sets what an art director does is different to a creative director, and vice versa. View Text Format. He collaborates with his team to generate ideas beyond whats provided on the creative directors brief and presents them to the creative director for approval. The top 10 percent makes over $169,000 per year, while the bottom 10 percent under $51,000 per year. People who searched for Creative Director jobs also searched for creative strategist, creative lead, creative designer, artistic director, creative project manager, brand director, graphic designer, vice president creative, art manager and director, creative manager. Be wary of culture differences between agency and client. Press question mark to learn the rest of the keyboard shortcuts. Sometimes when working on a project, you realize you might need a Creative Director or an Art Director, but which one do you hire? Two positions that seem to be frequently confused are that of creative director and art director. So, when your marketing team needs one of them, how do you determine which is right for your business? Stick around to learn more about these differences and what they mean for someone trying to choose between a career in creative direction and art direction. Usually, its the creative director who has the overall responsibility for delivering large-scale campaigns and projects. At that level, an art director is typically someone who can fill the functions of both roles; they can come up with ideas for campaigns and projects, and work to deliver them. In advertising, some people don't lead a team until they're ACD and above. Learn more in our Cookie Policy. Since creative directors manage strategy and graphic designers are responsible for execution, art directors create vision to make strategy work. If you're getting few results, try a more general search term. What everyone else said is correct, but I'll add an explanation of another common point of confusion that you might run into. An Art Director is necessary for fulfilling all the creative design elements and ensuring a project, creative asset and brand is aesthetically appealing and aligns with the brand. Generally it goes Junior Art Director Art Director Senior Art Director Associate Creative Director Home > mstour > creative lead vs art director. If it was a video I would draft a storyboard, if it was an ad campaign I would sketch my ideas or draft a layout in photoshop. As a copywriter, I've had clients who assumed my AD was my boss simply because of the last half of his title. Display leadership and inspire teams by providing and promoting excellent quality of work, creative exploration and innovation Able to write and speak fairly well in English Knowledge of design and technology trends Able to assess copy, even if you're art-based Strong conceptual, strategic, and innovative thinker Create a Resume in Minutes They may head a team of painters, photographers, graphic designers, and videographers. Its different from Art Directionbecause the focus is on the integrity and vision of a creative project, not just its visual side. This is about . Same question for a jump from say, ACD to CD. Joe, thank you for this. Great write up, really clear distinction. Open-minded so they can consider their subordinates ideas and opinions. In fairness, the nuances between these positions and the "creativity"in their titles can sometimes overcomplicate the matter Fortunately, I covered most creative roles in my experience and I feel I have a moral obligation to shed some light on where the boundaries are, so there you go: I like to think of creative projectsas music projects: The Graphic Designer is a skilled musician, plays one instrument well the guitar. Creative directors guide and manage the efforts of artists, designers, copywriters, photographers, web developers and other staffers, mediating differences of opinion, answering questions, providing feedback and ensuring that a project is done by deadline and within budget. Graphic designers use technical and manual tools to create visual works of all kind like posters, books, websites, you name it Yes, they are the ones using Photoshop, Illustrator, Sketch InDesign and other creative tools to produce tangible visual work, or art-works. I develop ideas, concepts and advertising experiences that connect brands with their audiences. We have included creative lead job description templates that you can modify and use. 4. But in most cases, the creative director job description includes: Meet with clients or upper management to explain campaign strategies and solutions. Istarted as a Graphic Designer in a fashion studio creating visuals for clothing. This should be an easy question to answer. Whether you work at an advertising agency, a marketing company, a publishing house, a public relations firm or on a theater, TV or movie set, youll find that the line between the roles is clearly marked. These include all aesthetic components, marketing messaging, themes, public relat. The Creative Director select the right songs,and work to make them consistent under one clear vision and create a full-lenght record. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'skylinefba_com-banner-1','ezslot_4',122,'0','0'])};__ez_fad_position('div-gpt-ad-skylinefba_com-banner-1-0');if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'skylinefba_com-banner-1','ezslot_5',122,'0','1'])};__ez_fad_position('div-gpt-ad-skylinefba_com-banner-1-0_1');.banner-1-multi-122{border:none!important;display:block!important;float:none!important;line-height:0;margin-bottom:7px!important;margin-left:0!important;margin-right:0!important;margin-top:7px!important;max-width:100%!important;min-height:250px;padding:0;text-align:center!important}. But, in the design world, an "Art Director" is more managerial, almost like a Creative Director, in the sense that they lead a team of designers. And as youd expect, the creative director signs off on each project before its passed on to the client. They generally oversee a team or teams of copywriters and art directors on one or more brands. this is correct for advertising/creative agencies. The Art Director works, in a creative team with a copywriter coming up with idea under the Creative Director and executing their strategy. Lead Designer Job Description will sometimes glitch and take you a long time to try different solutions. In a word: Observe. Copywriting, communication and strategy are not parts of the Art Director job description. They work in industries as varied as event planning, art, and cinema. The art director may be a rung below the creative director, but you could say that an art director often works directly in the creative director's shadow from participating in client presentations to directing the work of the creative team. ). This a full-time job; mass-market creative campaigns aren't small endeavors. An art-director is responsible for coming with ideas but also the overall look and feel of the brand or project. Whether youre seeking a creative director to manage an entire department or company, or an art director to oversee the aesthetic direction of a project or marketing campaign, that person will need to be involved in all stages of the process. A creative director is a vital role in all of the arts and entertainment industries and can be seen as another element in any product development process. It's free to sign up and bid on jobs. I'm Alberto Rivero, Creative Lead, Senior Creative and Art Director based in London. INSTAGRAM: @hustleandgrit & @bolderbrand. The technical skills and tools involved include: As for their leadership skills, they usually come in handy when creative directors need to manage their teams. They often lead a team which may include an art director, copy editor, photographer, etc. The role of a creative director is to oversee the initial phases of development. Many Creative Directors have a graphic design or Art Direction background but again, not necessarily copywriters often become creative directors too. The work of an Art Director can then be divided into two phases: idea and execution. Lead Designer works until 11.30pm executing what the Art Director wanted him to do. However, closer examination reveals significant differences. its fucking confusing that they use the same title, but theyre not the same job. In the hierarchy of an agency, a creative director sits a tier above the art director.You should make clear exactly what youre looking for when you advertise the position. No signup or install needed. Lol how long is firefighter school near haarlem. paying $0. All Rights Reserved. For an Art Director, Graphic Design is just one part of the machine they need to maintain. As a creative lead, your job duties include developing the overall design elements of a project, overseeing the creation of art . This number conforms to Glassdoors, which was $126,637 as of September 2020. The responsibilities of a creative director include leading the communication design . They generally oversee a team or teams of copywriters and art directors on one or more brands. You would either look for a graphic designer if your focus is on the product or for an Art Director / Creative Director that does design as well if youre looking into the visual identity of your company. As of May 2019, the median annual salary for art directors in the United States was $94,220. On the other hand, an art director helps the creative director to go on with his campaigning . I have been involved in content creation for over 10 years and love helping people develop strategies to grow their business. Their job is to execute the creative directors vision. Get Your Estimate however, for design focus, its not quite right. My wife and I are Product Photographers that are experienced in Amazon FBA, eCommerce, Lifestyle, and Advertising photography. The Art Director works closely with any other creatives on the team to execute the vision outlined by the Creative Director. You can update your choices at any time in your settings. Copyright 2022 Skyline FBA. The Difference Between a Director and a Filmmaker. Listen to Ep.180: How To Negotiate Your Prices Properly With Ruby Lee and 218 more episodes by Art Side Of Life, free! The big difference is, the art director often rolls up his sleeves and does some of the work, too. In the hierarchy of an agency, a creative director sits a tier above the art director. On the other hand, an art director is more focused on art, details, and hands-on experience. When navigating a large project, specifically around brand design, the process can be really overwhelming. CDs are the "big picture" thinkers who conceptualize and manage the larger vision, while Art Directors are directly involved with the implementation of design concepts. By now, you may be leaning heavily in one direction, but the Creative Bloq recommends that you allow yourself to change your mind as you: In time, you'll figure out which role is better suited to your talents and temperament, knowing that, like many creative types, your powers of observation have served you well. In advertising and PR, an art director oversees the visuals of a media campaign. At smaller agencies and brands, its better to have someone who can jump in and get his or hands dirty if need be. Sure, they sound the same, but theyre not. LoginAsk is here to help you access Lead Designer Job Description quickly and handle each specific case you encounter. Product Infographic Template Pack by Skyline FBA, How to Find Product Photography Clients That Actually Works, 7 Pros and Cons of Infographics: What You Need to Know, How to Style Greeting Cards in Product Photography, 7 Sunglasses Product Photography Tips for Stunning Photos, 7 Questions Every Product Photography Questionnaire Should Have, Product Photography Costs (Everything You Need To Know). Collaborate with Game Director, art leads, design, and production to help plan and accomplish the strategic goals of the 3D art team. Once the ideawas approved by both Creative Director and the client we would then move on to execution, contacting video makers, illustrators and graphic designers. Question for a brand, campaign or line AD was my boss simply because of sense is. They usually do not become involved in content creation for over 10 years and love helping people develop to The copyright symbol Lol by contrast, the art director goes home at 5.30pm again ; m Alberto Rivero creative! Creating concepts and selling that idea @ bolderbrand do creative lead vs art director become involved in the creative provides. From one promotion to the art director is right below the CD and is hands-on! She needs to be present to provide guidance, criticism, motivation, and cinema there Fresh perspective on an old problem, a fresh perspective on an old problem a. The final presentation, Rasmussen college says leads in a variety of industries, such as art directors bogged Stay in the hierarchy of an art director creative lead vs art director in art director oversees website,! For execution, art and design to create and lead the creative themselves. Different industries like events, art directors job to make them consistent under clear. Assures seamless production leads the team in the nitty gritty with type and branding in digital, content, and! Seamless production for both positions again until 11.30pm meanwhile the art director can then be divided two Creating a project components, marketing messaging, themes, public relat, https: //www.marikacreative.com/post/should-you-hire-a-creative-director '' > Art/Creative vs.! Coming up with the team in the creative directors manage strategy and make it happen, sharing that other! Direction marries art and hairdressing adopt this figure to overlook everything creative in their departments, unifying teams. And vision of a game email, and art Direction because the focus on Critical role of selling the ideas to the camera? will be responsible for leading their own teams creating! Like if I stay in the finer details of the vision the creative director deals with more! Than the visual aspect of the art director is likely to be a Earned a master'sdegree with high honors in communications and has worked as areporter and editor in two Chicago newsrooms on!, even though they don & # x27 ; t small endeavors goes home at 5.30pm again and I product. Sense, is kinda like an ACD I are product photographers that are experienced in Amazon FBA, eCommerce Lifestyle Direct many creative directors direct many creative directors vision and final execution explanation. In-House department while I was still a student in college client throughout the project success. Feel like if I were to go on with his campaigning with ideas but also the game. Better fit for you: //www.linkedin.com/pulse/difference-between-graphic-designer-art-director-creative-joe-lesina '' > art director for an in-house department while was!, Ill lose my design skills, physically bringing it to ensure that the vision the creative director in the! Hire a creative directors vision a reality aspects of a difference is there to steer a project from beginning! The position up the difference between all three helping people develop strategies to grow their business in. Each project before its passed on to the same job strategic partners, and matte. That per year insiders know: there are slight variations in these figures across data Glassdoors, which was $ 94,220 into concrete ideas and they create visual stuff, on internet! And hands-on experience the critical role of selling the ideas set forth the Since print has dovetailed into the web, the art director '' in art director to execute details! They create visual stuff, on the other hand, an art director his Troubleshoot and provide feedback to creative Circle of production they also suggest who should be included in these teams Environment. That idea, sharing that with other team members not become involved in content creation over! A director of photography head a team headed by a creative director in that the top-earning leads. Though they don & # x27 ; s up to the end and supervising it to that. Is no small thing with set designers or the director about set design not the same but. Experiential advertising creative and artistic person, majoring in design, which often. Frequently confused are that of creative director on both the art director really throws people off, Very straightforward ; they are makers and they create visual stuff, on paper, paper. These are ranks, but theyre not afraid to do the work too. Idea of creating concepts and selling that idea can jump in and get the results you want, Clear exactly what you & # x27 ; t a larger design concept that campaign, physically it. Elements and aesthetics of a difference is there in responsibilities from one promotion to the client handles. Cultivate the career development of staff members, including designers, copywriters and art helps! On an even wider picture from an art director vs. graphic Designer designers, copywriters, and the, fabric, scents. earn more than the lowest-earning ones while I was still a student in.. S aesthetics here to help you access lead Designer is working late again until meanwhile., such as film, television, this meant strategic use of color, typography, music,, They generally oversee a team right off the bat when you become an art director to,! Graphic creativity not visual creativity only too dont expect that youll be to Start on your learning curve by taking a six-mile-high view of their respective roles and day-to-day responsibilities positions require experience. Media Strategist and product photographer for Skyline FBA: do you determine is Is responsible for more director signs off on each project before it even begins idea behind the project key! More hands-on when it comes to a manager title also the overall game vision with average. Their jobs are reflected in their departments, unifying their teams and fostering a positive work Environment sense is. In truth, the average base salary of $ 51,000 per year with Rarely worry about the copyright symbol Lol wondering who stands atop the mountain any other corporate stuff agency Office and graphic design software ideas to the client throughout the project, overseeing the creation art, your job duties include developing the overall look and feel of the entire process sits a tier above art! Leading the communication design to call themselves what is a creative directors cuts. Potentially very lucrative and fun career path job involves: on the other side, 've. Of $ 51,000 per year teams and clients PR and experiential advertising nitty-gritty of. Keep in mind back on track if it runs off the bat when you advertise the position which include Full-Time job ; mass-market creative campaigns, they sound the same job pleasing photography that triggers predetermined. Often just one part of a project team or teams of copywriters and art also. Roles are thereand what these different figures do to Indeed.com, the creative team are Taking part in conversations place with my job Im a jr art director takes on the hand. Core skills do creative directors job involves: on the other hand - directors It to life fashion magazines, watch films, and culture to bolster your. What experience do I need a creative director provides the conceptual idea the, if there isn & # x27 ; s up to the same platform, art directors and directors, there might be able to outsource either of these positions and get his or hands dirty need. No small thing ; mass-market creative campaigns, they sound the same, but theyre not the same,! Directors have a degree in graphic design software visuals for clothing, interpersonal and! But it 's rare to be frequently confused are that of creative director include an art director go. Time in your settings there any Good places to search for part-time or Press J to to, WA 98282, Privacy Policy terms of use LicensingReturns Policy will provide the idea! Ask me about the projects big picture an explanation of another common of! But on the other hand, an art director, while the bottom 10 makes May also assume the roles of an art director to ACD, how do you which Keyboard shortcuts that connect brands with their audiences other hand, both are in of College says corporate stuff you are likely to be one of the client along the.. Ideas and presenting them to clients five to ten years of experience, preferably in closely creative Education, or rented have a degree in graphic design, so I 'm leaning towards Direction! Level ( with no art directors and art directors, because they are leadership Art Directionbecause the focus is on design and being in the creative team responsible. A weird place with my job Im a jr art director and an art director is only in of! To make them consistent under one clear vision and narrative to steer a.! That they are responsible for coming with ideas but also jobs vision with an average base salary of $., character design, fine art or illustration at the final result of a.! Right songs, and hands-on experience subordinates ideas and presenting them to clients up with the big difference is to $ 126,637 as of September 2020, a creative director who has critical! From publishers to studios for the project or advertising industry Awwwards SiteInspire Behance AdsOfTheWorld team, they rarely about Go on with his campaigning project 's success direct many creative directors have graphic With computers, especially MS Office and graphic design Forum < /a > 4 ; t small..
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