Wrocaw, German Breslau, city, capital of Dolnolskie wojewdztwo (province), southwestern Poland. Keywords festivals; eWOM; Twitter; social network analysis; community of interest. ( b) How audience behaviour is determined In commercial marketing, consumer behaviour tends to focus on purchasing behaviour; defined by Kotler et al. Author(s): . Research limitations/implications: The data were collected as a voluntary response sample which led to a biased sample. in: Christos Sarmaniotis & Gillian Wright (Eds), 5th International Conference on Contemporary Marketing Issues (ICCMI) 2017, Thessaloniki, Greece, 21-23 June, 5th international conference on cntemporary marketing issues (ICCMI 2017), International Journal of Hospitality Management, African Journal of Hospitality, Tourism and Leisure. Published: (2014) Preserving the Eternal Values of the Research Library in a Throwaway Age by: Maurice B., Line Published: (1991) Throwaway citation of prior work creates risk of bad HCI . Table of Contents 1.0 Introduction 4 2.0 Running a sustainable events business 4 . This should be considered in marketing and event management. PDF | Purpose This paper aims to investigate whether application of a community-based social marketing (CBSM) principle, namely, increasing the visibility of a target behaviour in the community, can change social norms surrounding the behaviour. The conceptual framework suggests that achieving desired behaviour(s) within an audience requires consideration of the added value at the downstream level, strategies that recognise offsite/onsite behaviour settings, engagement of upstream advocacy and more attention to the evaluation of success. 5 No. Findings: The conceptual framework suggests that achieving desired behaviour (s) within an audience requires consideration of the added value at the downstream level, strategies that recognise offsite/onsite behaviour settings, engagement of upstream advocacy and more attention to the evaluation of success. 28-32. Videos showing bonfires with tents and chairs set on fire have been circulating on social media. However, the learning of compulsory waste sorting, Purpose The purpose of this paper is to examine the social marketing-based approach to live performance adopted by Jack Johnson and its potential as the basis of a developmental model for, Tourism is a potential setting for encouraging sustainable behaviour. Changing Audience Behaviour: Festival Goers and Throwaway Tents 1. Henderson S, Musgrave J. Apparel and the attributes they portray have an opportunity to influence the willingness to pay of those who purchase them. Ed.) Of particular interest are the ways that companies use an event to advance their own purposes, and how experiences are created that use aspects of an event setting such as Expo 2010. 3 0 obj
Stephen Henderson, James Musgrave, Changing audience behaviour: festival goers and throwaway tents, International Journal of Event and Festival Management, 10.1108/IJEFM-11-2013-0031, 5, 3, (247-262), (2014). 5 . Finally, network size, span and scope may be useful indicators when comparing eWOM networks. To browse Academia.edu and the wider internet faster and more securely, please take a few seconds toupgrade your browser. The festival provides a place for people, With the help of perspectives from interactionist sociology and organisational studies I develop an analysis of how rock music festival skills are collectively produced. Reconnecting Asia with Eastern Europe: Conference Proceedings, Miskolc, Magyarorszg: University of Miskolc, 175 p. in: Christou, E., Alexandris, K. and Fotiadis, A. It is posited that such activity can, Purpose Whilst the debate rages between progressive and destructive considerations of economic development, this paper aims to develop thinking around the sustainable event and its contribution to, The essential introduction to management and organisational behaviour over half a million students worldwide have used Management and Organisational Behaviour to help them learn. Reading and Leeds festival-goers have documented the "carnage" of the final day of the festival on TikTok. Abstract Abstract is not available. by Kristyna Habrova. Findings - The conceptual framework suggests that achieving desired behaviour (s) within an audience requires consideration of the added value at the downstream level, strategies that recognise. DOI: 10.1108/IJEFM-11-2013-0031 Corpus ID: 54850146; Changing audience behaviour: festival goers and throwaway tents @article{Henderson2014ChangingAB, title={Changing audience behaviour: festival goers and throwaway tents}, author={Stephen Henderson and James Musgrave}, journal={International Journal of Event and Festival Management}, year={2014}, volume={5}, pages={247-262} } Cited By ~ 11. A communally acknowledged competence is negotiated and made explicit by means, among other things, of the synchronisation of a daily rhythm that becomes common to many festivals. International Journal of Event and Festival Management [Internet]. Top-down campaigns that have provided information to a passive public. Findings indicate that key users are usually already prominent individuals and that festivals act as both a direct generator as well as an online animator of eWOM. p147-160, A Policy Framework for Trinidad and Tobago's Carnival, Demographics and consumer behaviour of visitors to the Wegry/Drive Out Bull Run motorsport event. <>
Pop. Lise Lyck, Phil Long, Allan Xenius Grige, Ivana Rihova, Dimitrios Buhalis, Mary Gouthro, Dr. Miguel Moital, African Journal of Tourism, Hospitality and Leisure, Evaluating the brand image of a rock festival using positive critical incidents, Strategic creation of experiences at Shanghai World Expo: a practice of communification, Researching Environmental Sustainability at Music Festivals. Nigel L. Williams, Alessandro Inversini, Dimitrios Buhalis & Nicole Ferdinand (2015): Community crosstalk: an exploratory analysis of destination and festival eWOM on Twitter, Journal of Marketing Management, http://dx.doi.org/10.1080/0267257X.2015.1035308 Abstract Research suggests that festivals can promote a destination via online word-of-mouth (eWOM) on social media, even though the nature of this effect is not yet fully understood. While rock music festivals certainly celebrate fandom, this paper draws attention to processes that build strong senses of community between participants while joining together in the camping site, outside stage areas. A major problem for festivals (throwaway tents) and current pro-environmental practices are used to determine the framework's . Catahan, N.(2019) The New Brighteners Versus (#@%&*!) Greetings/salutations generally occur at the opening of a speech as a ritual exchange. Studies have shown that there are: (1) verbal and non-verbal tools used to generate audience responses; (2) distinguishing features of turn-taking behaviour between speaker and audience The "communification" concept is used to denote the simultaneous building of community while communicating business-related issues to strengthen and build relationships with customers over time, with exclusivity and co-creation of experiences as important components. A number of writers (Cierjacks et al, 2012; Shirley et al, 2001) have pointed to the wide ranging adverse journal-article; Similar works. A recent development in the global events industry is the attention for sustainability and the adoption of green practices and facilities by festivals. This paper investigates the social marketing of sustainability in New Zealand and examines the usefulness of advertising campaigns to enlist and empower people, as both consumers and citizens, Purpose The purpose of this paper is to examine the nature and role of the critical dimension social marketing and its place within marketing scholarly thought. This paper aims to investigate this development by extending the research of Mair & Laing (2012) in a different geographical context: the Netherlands. commitment. Authors. <>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 595.32 841.92] /Contents 4 0 R/StructParents 0>>
Using a combination of Social Network Analysis and text analysis (qualitative and quantitative), this article examines eWOM at a tourism destination (Bournemouth) when a festival (Bournemouth Air Show 2013) is staged. Changing audience behaviour: festival goers and throwaway tents by: Stephen, Henderson, et al. Findings - The conceptual framework suggests that achieving desired behaviour (s) within an audience requires consideration of the added value at the downstream level, strategies that recognise offsite/onsite behaviour settings, engagement of upstream advocacy and more attention to the evaluation of success. Litter, The impact of festivals on the promotion and communication of a city: A comparative study of Turkish and Swedish Festivals, Festivals as Integrative Sites: Valuing Tangible and Intangible Heritage for Sustainable Development, Actions speak louder than words: Comparing attendees green behaviour at home with their inclination to support green practices at arts festivals, CONFERENCE PROCEEDINGS | MAG SCHOLAR CONFERENCE IN BUSINESS, MARKETING AND TOURISM 2019 (EUROPE), Sense of community and perceptions of festival social impacts, The Impact of Jazz Festivals - Annotated Bibliography, Teaching Circular Economy: Overcoming the Challenge of Green-washing, Negotiating diasporic culture: festival collaborations and production networks, Participant observation at events: theory, practice and potential, Empirical Investigation of Air Passenger Attitudes and Behavior Towards Flight Disruption Issues: The Implementation of Regulation (EC) 261/2004, The effect of social presence on initial trust formation in a high product involvement e-commerce environment, ROJAS, A. (2014), "Changing audience behaviour: festival goers and throwaway tents", International Journal of Event and Festival Management, Vol. The conceptual framework suggests that achieving desired behaviour(s) within an audience requires consideration of the added value at the downstream level, strategies that recognise offsite/onsite . Henderson, S. and Musgrave, J. Wrocaw (Polish: [vrtswaf] (); German: Breslau, pronounced [bsla] (); Silesian German: Brassel) is a city in southwestern Poland and the largest city in the historical region of Silesia.It lies on the banks of the River Oder in the Silesian Lowlands of Central Europe, roughly 350 kilometres (220 mi) from the Baltic Sea to the north and 40 kilometres (25 mi) from the Sudeten . This paper synthesises theory into a framework that has significant potential as a tool to develop behavioural change strategies at events. Sorry, preview is currently unavailable. | Find, read and cite all the research you . The study examined two differing approaches to product design for environmentally linked apparel: A message visible on the outside of the garment vs. an environmental certification inside the garment. If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. 1 0 obj
and is hosted and managed by CoSector. Changing audience behaviour: festival goers and throwaway tents more. (Lyck, L.,Long, Ph., Grige, A.X. Catahan, N.(2019) Place Ecology of a Botanic Garden,Institute of Place Management (2019) Proceedings of the 6th Corfu Symposium on Managing & Marketing Places, 'Connecting Places', 6-9 May, Corfu. endobj
The present analysis will employ a close description of this rhythms phases, and how transitions between them are interactively negotiated. Background Though the world of outdoor festivals offers the opportunity of enjoyable recreational activity, it hides a potential for environmental damage that is concerning. A qualitative methodology based on in-depth interviews with 15 music festival-goers. How to go about changing business practices and how to communicate this to staff, suppliers and other stakeholder. Research limitations/implications Vol 5 (3) . Also, similar drivers were identified in the cases under study and two barriers could be added to the results of the research of Mair & Laing (2012). pp. Consumer value is synthesised with social marketing and consumer behaviour theory to develop the framework. Findings - The conceptual framework suggests that achieving desired behaviour(s) within an audience requires consideration of the added value at the downstream level, strategies that recognise . You may be able to access this content by logging in via your Emerald profile. Henderson & Musgrave (2014),"Changing audience behaviour: festival goers and throwaway tents ", International Journal of Event and Festival Management 5 (3) pp247-262 addresses this question. Design/methodology/approach: Consumer value is synthesised with social marketing and consumer behaviour theory to develop the framework. The purpose of this paper is to contribute to our understanding of the underlying rationale for why companies participate in mega-events in general, and in mega-events in emerging economies - such as the 2010 Shanghai Expo - in particular. A deviating outcome of this study was the significance of the role of the organizational context and could be considered as point of departure in further research. Visit emeraldpublishing.com/platformupdate to discover the latest news and updates, Answers to the most commonly asked questions here. While there have been a number of studies examining willingness to pay few examine purchases in a festival setting. 2014;5(3):247-62. The tenth teaser clip is "Keep Running", Track # 15 from the album "Silver Ships" by Parousia and recorded live at Knickerbocker's, Cheektowaga, NY. Design/methodology/approach: Critical Incident Technique (CIT) was used in defining the factors influencing a rock festival brand. Design/methodology/approach A repeated measures quasi-experimental design was used to evaluate the Victorian Health Promotion Foundation's Walk to . A single low-involvement behaviour example is used to validate the conceptual framework suggesting further work is needed to widen tests of its applicability. TikTok users have expressed their frustration with the behaviour of attendees. 247-262 . However, work to improve sustainability, and address carbon emissions arising, Compulsory waste sorting has been in practice in pilot cities in China and is expected to be fully implemented in urban areas of the country by 2025. Events and festivals are a growing sector, which have positive social and economic impacts for the community. Semantic Scholar is a free, AI-powered research tool for scientific literature, based at the Allen Institute for AI. Whether you are married, or dating, you have an obligation to your man. Findings: The attending public co-produce the festival brand, and the brand image was created by the festival community where the importance of social and inclusive behaviour towards strangers was essential. Festivals are at the heart of British music and at the heart of the British music industry. You can read the full text: Read This site is powered by Eprints3 A number of writers Purpose Litter,Institute of Place Management (2019) Proceedings of the 6th Corfu Symposium on Managing & Marketing Places, 'Connecting Places', 6-9 May, Corfu, Manchester: IPM, ISBN: 978-1-9998459-5-7, pp. See publication. 638,586. A contingent valuation methodology was used to measure WTP and analysis conducted with Repeated Measures ANOVA. places and different backgrounds as the form of citizens The goal of this study was to explore participants willingness to pay (WTP) for apparel based on a more external motivation (visible environmental message) and/or an internal motivation (environmentally sustainable certification) at a festival. To translate theory into a practical tool, the purpose of this paper is to provide a conceptual framework for the development of social marketing strategies to modify event attendee behaviour in a sustainable direction. Proceedings of the International Conference in Lugano, Switzerland, February 3 - 6, 2015, The New Brighteners Versus (#@%&*!) (2011) 630,131; (2017 est.) Changing Audience Behaviour: Festival Goers and Throwaway Tents 1. By clicking accept or continuing to use the site, you agree to the terms outlined in our. Research Interests: Marketing, Social Marketing, Consumer Value, Environmental Sustainability, Audience, and 2 more Festivals and Behaviour. Download (.pdf)-by 30-day views- total views- . A field experiment in which normative messages were used to promote household energy conservation, offering an explanation for the mixed success of persuasive appeals based on social norms and suggesting how such appeals should be properly crafted. A profound sense of connectedness between participants is to be found between the tents in the festival camp. First, the Dutch music festival sector is explored in order to identify the 'greening' trend amongst the festivals. 3, pp. Stephen Henderson; James Musgrave; Publication date 2014. endobj
(Eds), Tourman 2018, In search of excellence in tourism, travel & hospitality, Rhodes, Greece, 25-28 October 2018, Conference Proceedings, Tourism, Festivals and Cultural Events in Times of Crisis, ed. The key environmental areas for event organisers and festival goers to think about are transport, waste, energy, water and supply chain (including food sourcing, merchandise or even the. This page is a summary of: Changing audience behaviour: festival goers and throwaway tents, International Journal of Event and Festival Management, October 2014, Emerald, DOI: 10.1108/ijefm-11-2013-0031. A major problem for festivals (throwaway tents) and current pro-environmental practices are used to determine the framework's applicability. Changing audience behaviour: festival goers and throwaway tents Go to citation Crossref Google Scholar Social engineering and social marketing: why is one "good" and the oth. A Dutch Case, From Glyndebourne to Glastonbury: The Impact of British Music Festivals: Annotated Bibliography, Willingness To Pay For Environmentally Linked Clothing At An Event: Visibility, Environmental Certification And Level Of Environmental Concern, Developments in the real-time evaluation of audience behaviour at planned events, The Social Rhythm of the Rock Music Festival, Greening Bonnaroo: Exploring the rhetoric and reality of a sustainable festival through micro-ethnographic methods, Keen, E. Milton, S. and Keen, C. (2012) Role of Perspectivism in Ontology Development to Support Community Tourism Event Management, Australian Event Management Symposium 2012, Community crosstalk: an exploratory analysis of destination and festival eWOM on Twitter, Keen, E. Milton, S. and Keen, C. (2012) Service Blueprints in Fuzzy Contexts with Many Customers: A Case Study, Australian Event Management Symposium 2012, Optimising the potential of mega-events: an overview, Place branding: the implementation of a successful marketing strategy to the case of Chios Island, Antecedents of purchase intentions in growing and declining markets: empirical evidence from China and Greece, Visitor discourses on experiences: Reasons for festival success and failure, Effective branding strategies using the CET-CC matrix in foreign markets: The Role of Consumer Ethnocentrism and Confidence on Purchase Intention, The evaluation of the perceived value of festival experiences: the case of Serralves em Festa, Promoting sustainable event practice: The role of professional associations, Research in Hospitality Management: Guests on Earth, Sustainability in Hospitality, Barcelona Events Meeting: Rethinking the Eventful City, How green was my festival: Exploring challenges and opportunities associated with staging green events, Attendees' attitudes towards supporting green practices at two Afrikaans arts festivals, Information and Communication Technologies in Tourism 2015. . https://doi.org/10.1108/IJEFM-11-2013-0031, Audience; Behaviour; Consumer value; Festivals; Social marketing. ,"Changing Audience Behaviour: Festival Goers and Throwaway Tents", International Journal of Event and Festival Management, Vol. The review in this chapter has provided an overall introduction to the speaker-audience interactions in political oratory. Changing audience behaviour: festival goers and throwaway tents Stephen Henderson, James Musgrave. A case study featuring 21 semi-structured interviews with, Purpose To establish whether social considerations are valued within UK music festivals. data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAKAAAAB4CAYAAAB1ovlvAAAAAXNSR0IArs4c6QAAAnpJREFUeF7t17Fpw1AARdFv7WJN4EVcawrPJZeeR3u4kiGQkCYJaXxBHLUSPHT/AaHTvu . The findings suggest that sustainability is on the agenda in the Dutch music festival sector, but detect only little activity up until now. 10.1108/ijefm-11-2013-0031 . This paper aims to establish whether social considerations are valued within the UK music festivals. 67, pp.362-375, Taking/receiving and giving (TRG): A mixed-methods study to examine motivations in volunteer tourism, A GENERAL EVALUATION ON HITTITE AND PHRYGIAN CUISINE CULTURE, GROWTH AND DEVELOPMENT OF EVENT MANAGEMENT SECTOR IN RAJASTHAN: AN EVALUATION, Barriers to Hillbrow's potential as a competitive tourist destination. 5 Iss 3. Yet relevant studies have so far overlooked how these events can themselves serve, Environmental sustainability at music festivals has been a focus of both academic and industry concern in recent years. They assessed strategies for how event attendees behaviour concerning the waste of tents could be modified. This papers aim is to. Changing audience behaviour: Festival goers and throwaway tents. x[}`R0C-6cF.`!RSU}-M@g0+uWwWW:uE_}o~.J:7^DB}QQI*2/%qR'iYGQ=,6
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?a,uBp&8p!BY'@go{5RXH(07S The social rhythm, as it is interactively and artfully produced between participants, makes the festival recognisable as a festival, and attractive as a social event. Academia.edu no longer supports Internet Explorer. 103-109. xlVnosCHE]hRg~Kwbfe\a#pVd Changing audience behaviour: Festival goers and throwaway tents. Design/methodology/approach ;(}Azug5D73F@@j-nx>A+3-Un:rFs#JtM]_78
LFI]j*/M`s"_~-]z>[ubD~zf :zOCGhGs`uGNmgk:NU(1];w4fk%u. One popular mechanism is to stage events with a sustainability focus, aimed at fostering behaviour change amongst attendees. A major problem for festivals (throwaway tents) and current pro-environmental practices are used to determine the framework's applicability. (2008) as the recognition of a need, searching information that may help satisfy that need, evaluation of the options, purchase and post-purchase evaluation. Results indicate that both product designs significantly increased willingness to pay for the t-shirt as described. After this, the drivers of, and barriers to, the greening of festivals are explored in four varying cases. Festival is the gathering of society from many International Journal of Event and Festival Management, Purpose: Since effective and successful branding increases the popularity and loyalty of the festival, and its economic success factors like positive media coverage and sponsors interest, it is essential that the festival brand image is credible and strong. This, Changing public attitudes and behaviour is key to achieving the UK target of a 60% reduction in carbon dioxide emissions by 2050. Changing audience behaviour: festival goers and throwaway tents. Changing audience behaviour: festival goers and throwaway tents International Journal of Event and Festival Management . To accompany the review, this 170-entry, 63,000-word annotated bibliography has been produced. As . (International Centre for Research in Events, Tourism and Hospitality, Leeds Metropolitan University, Leeds, UK), https://doi.org/10.1108/IJEFM-11-2013-0031. The focus of this paper was about understanding the nature of the inhibitions and motivators for engagement through collective self-efficacy and MOA (motivation-opportunity-ability) theories. Findings: The conceptual framework suggests that achieving desired behaviour(s) within an audience requires consideration of the added value at the downstream level, strategies that recognise offsite/onsite behaviour settings, engagement of upstream advocacy and more attention to the evaluation of success. Environment-Behaviour Proceedings Journal, This paper examines festivalgoers' risk-taking behaviour, focusing on a Malaysian music festival. <>
Originality/value: This paper synthesises theory into a framework that has significant potential as a tool to develop behavioural change strategies at events. of creation and behaviour" (Keynes 1945). Background Though the world of outdoor festivals offers the opportunity of enjoyable recreational activity, it hides a potential for environmental damage that is concerning. Practical implications: The festival brand image cannot be produced solely by organisers; rather, volunteers, artists and especially audience members are crucial for the success and creditability of the brand. The study indicates that even though companies operationally used the World Expo and the VIP section in many different ways, an underlying element appears to be to use the event for the "practice of communification". http://dx.doi.org/10.1108/IJEFM-11-2013-0031. CBS Copenhagen Business School Publications, Denmark, Collaboration and Co-Creation Opportunities in Tourism: Proceedings of the International Tourism Studies Association Conference (ITSA 2018), The Finnish Cultural Events: Characteristics, touristic significance and international potential, An examination of festival attendees' behavior using SEM, Annotated bibliography for The Impact of (Music) Festivals project, Arts and Humanities Research Council Connected Communities programme, (Re)Constructing Music Festival Places (PhD Thesis), Strategic Plan for the Music and Entertainment Industries of Trinidad and Tobago, Rihova, I., Buhalis, D., Gouthro, M., Moital, M., 2018 Customer-to-customer co-creation practices in tourism: lessons from Customer-Dominant logic, Tourism Management, Vol. Design/methodology/approach A total of 427 structured surveys were administered at a folk music festival in Canada. ISBN: 978-1-9998459-5-7, pp. stream
The conceptual framework suggests that achieving desired behaviour (s) within an audience requires consideration of the added value at the downstream level, strategies that recognise offsite/onsite behaviour settings, engagement of upstream advocacy and more attention to the evaluation of success. . @D }RVa|m OciP`rMGy&&FjYM[!BsG?x~&W#?N8QoG8g{y]4vr]0Ni2:_A-~y K:XTiwqDU & Originality/value: The use of CIT in the festival brand image evaluation introduces new possibilities in the field. The, The purpose of this paper is to increase understandings of the complexity of stakeholder relationships and their impact on environmental practices in music festivals in Western Canada, but also to. They form an essential part of the worlds of rock, classical, folk and jazz, forming regularly occurring pivot points around which musicians, audiences, and festival organisers plan their lives. To translate theory into a practical tool, the purpose of this paper is to provide a conceptual framework for the development of social marketing strategies to modify Then, the speaker . 4 0 obj
The purpose of this paper is to explore festivalgoer/camper perceptions of and responses to the non-urban festival service environment (blended festivalscape). Changing Audience Behaviour: Festival Goers and Throwaway Tents International Journal Events and Festivals Management 2014 . A qualitative methodology based on in-depth. Celebrate to prosper. To translate theory into a practical tool, the purpose of this paper is to provide a conceptual framework for the development of social marketing strategies to modify event attendee behaviour in a sustainable direction. %PDF-1.4
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