SW: The raisins dance around on the lid of his grand piano while he belts out the band's catchphrase: AD SIX: Oh I heard it through the grapevine! Hell no! Like, who was allowed to borrow the actual dancing raisins costume CALRAB had? [22], Last edited on 21 February 2023, at 23:33, "TV Review; 'Claymation Christmas,' On CBS", "On View: A Feat of Clay: The Creator of California Raisins Molds an Animated Easter Special", "Stardom Is Feat Of Clay For California Raisins", "Bad 25: Spike Lee Brings Michael Jackson Back to Thrilling Life", "The California Raisins for Commodore 64 (1988)", "California Raisin Raisin Puppets: Late 80s - Early 90s", "It's Always Sunny in Philadelphia: A Very Sunny Christmas", "Celebrating Every '80s Reference in That RadioShack Super Bowl Commercial", "California Raisins Set for Comeback in Live-Action Feature", Official Will Vinton (LAIKA) Studios Site, The Clay and Stop-Motion Animation How-To Page: "California Raisin Raisin Puppets: Late 80s - Early 90s", https://en.wikipedia.org/w/index.php?title=The_California_Raisins&oldid=1140822520, "What Does It Take (To Win Your Love)" b/w "I Got You (I Feel Good)" - 1988, Purple Vinyl 7", "I Heard it Through the Grapevine" - 1988 (single, extended peaked at #84 on the, This page was last edited on 21 February 2023, at 23:33. It would go on to produce the Dancing Raisins ad. MM: Obviously raisin growers and packers, they compete with each other. If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. Because the smaller packers still thought Sunmaid had an unfair advantage. The face took up most of the raisin's body MB: And then there was little wrinkles here and there, but the more you emphasize that, the more it looked, you know, kind of like a weird prune. The California Dancing Raisins ad has been called one of the best of all time. And as that rift widened, the raisins fell right through it. But that wasn't the story around town. [19], In 2014, the California Raisins made a cameo appearance in the RadioShack Super Bowl XLVIII commercial "The '80s Called". The claymation raisins singing and dancing to Marvin Gaye's "I Heard It Through the Grapevine" became a kids TV show, recorded an album that went platinum, launched a range of toys and costumes, and starred in an Emmy-winning Christmas special. Is it that people remember it? 1 Mar. SW: In the end, the ad went to air. SW: This is what raisin packing sounds like. Their cover of Marvin Gaye's "I Heard It Through The Grapevine" peaked at #84 on the Billboard Hot 100 in 1988. Condition: Used. Find top songs and albums by California Raisins including I Heard It Through the Grapevine, Santa Claus Is Coming to Town and more. CH: We're back. SW: And that tax is paying for a campaign that's not even advertising your product! But how did a bunch of dried grapes, burdened with the reputationof being a mediocre, boring snack, become synonymous with swagger? SW: Kalem says the vote on whether or not to approve the ad was extremely close. Still one thing nearly everyone does agree on is the mass appeal of the dancing raisins. The California Raisins released four studio albums on Priority Records, BMG, and ZTT Records between 1987 to 1994, and their signature song, "I Heard It Through the Grapevine", landed on the Billboard Hot 100 and peaked at number 84 or 85. Sarah Wyman is our showrunner. WERNER: 'Our thanks again on behalf of Paul McCartney. Strong came up with the idea and asked Motown writers Holland-Dozier-Holland to work on it with him. The show would have animated raisins acting as rockstars, and the song, "I heard it through the grapevine," was the California Raisins number-one single. The "Heard It Through the Grapevine" theme is fabulous. (laughs). (laughs). These days, some growers are abandoning ship entirely, ripping out their vineyards and planting almonds instead. You're over. Leave a message at (646) 768-4777, or email us at btyb@insider.com. Oh! Listen to music by California Raisins on Apple Music. And they had good reasons to be! And in 1998wait for it, another acronymthe CRMBCalifornia Raisin Marketing Boardtook over as the new hype machine for California Raisins. But he told me something else too, something he says a lot of reporters like mewho fly into Fresno from the big city to cover the dramaoften miss: MM: We're all families here and so, everybody's really close, everybody knows each other, I mean, a lot of them are related to each other, they marry in, and so they're very tight SW: And that big family, with lots of opinions, is where some of that drama comes from. SW: Back in Fresno, the raisin growers and packers watched with amazement as the Dancing Raisins turned into superstars. The commercials were produced by Vinton Studios using their claymation technique, with character designs by Michael Brunsfeld. MM: At every industry meeting I go to, it seems like someone's asking, some raisin grower's asking 'are you ever going to bring the raisin, dancing raisins back?' He wrote to Foot Cone and Belding specifically requesting a VHS copy of the ad so he could watch it whenever he wanted to. Got 100,000 tons, more sales than you would have if you didn't do this. Now, somebody just had to turn Seth Werner's concept into a real commercial. This was not a formula. SW: Seth's boss handed him the California raisins account. More than 2 million people bought their albums and listened to the Raisins covering songs including "Lean on Me" and "You Cant Hurry Love." Lead vocals were sung by musician Buddy Miles. But Barry Kriebel says, at that point, the actual facts had stopped mattering. If you need to request an image for publication or other use, please visit Rights and Reproductions. But there was enough leadership to sway the ones that weren't smart enough to realize what a good program it was. Lead vocals in the group were sung by musician Buddy Miles. So, give them raisins! And now they are all I can think about!! And if the California raisin family wanted to avert economic disaster, it needed to band together and find a way to sell more raisins. A California Raisins Fan Club began in 1987, which included a Grapevine Gazette newsletter and various memorabilia. Price: 16.01. Vinton and his team hired human dancers to make the Raisins's dance moves look realistic. SPEAKER SIX: They were an incredible Motown band.SPEAKER ONE: I thought they were a real band, and really did not connect them to like raisins, or like the idea of dried grapes until well into my adulthood. The California Raisins are often accompanied by a soundtrack of "I Heard It Through the Grapevine," originally popularized by singer Marvin Gaye. BK: Well, the simplest way to answer that is, 'how do you define success?' To make sense of that storyto understand where the dancing raisins came from, and how they disappearedeveryone told me I needed to talk to this guy. Scrobbling is when Last.fm tracks the music you listen to and automatically adds it to your music profile. Learn more about our approach to sharing our collection online. Very serious-like. SW: All of those different factors combined add up to the final, and most important challenge for the raisin industry. Sunmaid. Our collection database is a work in progress. This commercial has witimaginationand it was good enough that I went and bought a box of Californian grown raisins.'. We may receive commission if your application for credit is successful, the commission does not affect the amount you will pay under your agreement. November 12, 1986 SW: You guys, it's from Paul McCartney's manager. Lead vocals in the group were sung by musician Bu, The California Raisins were a fictional R&B group created in the mid-1980s for a commercial produced by the California Raisin Advisory. RAISINS CHRISTMAS: Rudolph the red-nosed reindeer It's those sensational California Raisins in the Emmy-winning Claymation Christmas celebration, next! Raised in the California sunshine WERNER: He volunteered and said 'I won't be paid, I just want to be a raisin, I have one thing I need to ask though, I will not talk to anybody from the advertising agency, and I will not talk to any clients. Because that's a whole market supply and demand on both the national and international basis. It's that simple. If you need to request an image for publication or other use, please visit Rights and Reproductions. A sequel to the original CBS special aired in 1990 under the title The Raisins: Sold Out! It turns out the raisin industry is actually a very contentious industry there's this long history of lawsuits going back and forth between different members. WERNER: A frame was one snapshot. Little disagreements surfaced. Phrases Similar to Heard it Through the Grapevine as well as other partner offers and accept our, NOW WATCH: An investment chief at HSBC sees huge trading opportunities outside the US. SW: Michael Brunsfeld was the commercial animation director at a company called Colossal Pictures, which had been contracted to do a mockup of the ad. KB: Vine doesn't know who it belongs to. But thanks to the California Raisins, its now commonplace to see ads that include anthropomorphized food or candy. RAISINS: Oooh I heard it through the grapevine, raised in the California sunshine. And on top of that, there have been many, many more lawsuits. Done. Ended: 27 Feb, 2023 23:10:08 GMT. MATTHEW MALCOLM: I mean you can't just leave any field barren here, because something's gonna grow. They were the California Raisins. CEO of.. SW: His dad started farming and processing raisins in Fresno back in the 1920s, and since then, Kalem has bounced around pretty much every corner of the industry. Select PayPal Credit to have the option to pay over time. PDF Audiences quickly connected with the Raisins authentic R&B sound, and The California Raisins version of "Grapevine" even reached No. 30 of those and you have a second of the commercial. It was the sequel to the Emmy-nominated special Meet the Raisins! (981) $9.95. Costume, Occasion & Specialized Clothing, Shoes & Accessories, Mobile Phones, Smart Watches, Accessories & Communication, Bathroom Fixtures, Accessories & Supplies, Industrial Printing & Graphic Arts Equipment, Shaving & Hair Removal Products & Equipment, The California Raisi - I Heard It Through The Grapevine - Used Vinyl - E8100A, eBay (UK) Limited is an appointed representative of, Learn more about Product Partnerships Limited - opens in a new window or tab. SW: Between 1986 and 1992, the Dancing Raisins raked in more than 7 million dollars in licensing fees. Then in 1989, a 13-episode Saturday Morning Cartoon show calledThe California Raisin Show aired. SW: Before long, a claymation Ray Charles joined the bunch. ', SW: Barry Kriebel was president of Sunmaid at the time. I know a man ain't supposed to cry. KB: [counts] 350 versus 244. The plot of the game involved Tiny Goodbite having to rescue his friends who have been kidnapped and held in a cereal factory. So, there's an alphabet soup of different boards and agencies and committees to help make that happen. And apparently, making a clay "King of Pop" was a whole 'nother can of worms. By clicking Sign up, you agree to receive marketing emails from Insider They were all over the country, on mugs and lunchboxes and tee shirts. Hype machine for California Raisins on Apple music in 1990 under the title the Raisins: Oooh I it! California Dancing Raisins ad has been called one of the commercial '' a. 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