In the upcoming future Emirates airlines will face strong challenges with global aviation. Their combined initiatives are saving more than 2,850 MWh of electricity a year. Consequently, EKFCs carbon dioxide emission will decrease by three million kilogram annually the equivalent of the annual electricity use of 518 family homes. In addition to using more ecofriendly materials for the aircraft itself (such as carbon fibre seats), you can also use them to make magazines lighter, replace beverage carts (making them lighter), and remove in-flight telephone booths. As of last year, the airline invested $22 million in installing and operating in-flight connectivity systems on its fleet, which are now 70 percent WiFi based. an academic expert within 3 minutes. For more information, you can read the Emirates Group's Environmental Policy(Opens a PDF in a new tab). With the youngest fleet3 amongst any other players in the industry, it has grown at a humungous rate within a decade of its operation. As yet, the airline has not released details of this, saying only The airline continues to explore partnership opportunities in the few destinations on its network where SAF is being made available, and is reviewing longer-term prospects for technologies such as power-to-liquid fuels.. The Emirates Group vision is to become a leading global corporation in the traveling field, so it expands its businesses into every part of travel and tourism (The Emirates Group 2016). Dubai Desert Conservation Please click here for more information. It also provides required assistance to facilitate this motivation amongst its employees. what are the strengths of emirates airlines? Emirates integrates its business strategy to include two main metrics. The Emirates hub strategy has kept them ahead of competitors, as the they are located in a prime position to serve Europe, Oceania, Asia, and Africa. All of our aircraft are fully compliant with the International Civil Aviation Organisations (ICAO) Chapter 4 noise standards (this excludes a small number of wet-leased freighters) and meet the applicable ICAO engine emission standards. Its success can be attributed to its intelligent management, a geographically convenient location, and support from both local and international governments. Emirates invested over AU$ 125 million into this project to ensure the conservation of the unique bio-diversity of this valley and has since planted over 175,000 native trees and shrubs across the site. Emirates enjoy the low price of fuel and also the low cost labour in this region, which is more than just convenient for an Airline operator. Emirates airline has been sustainable because of the measures taken by the company regarding Eco-Efficiency and environment practices reveals that they have sustainable approach in the business. This base was then used to determine whether to add capacity to existing routes or launch a new route. 1. A total of 269 aircraft will be operated by Emirates, making the company the worlds second largest operator after er, is the worlds largest operator of the Airbus A380 and Boeing 777 family of aircraft. Its tea supplier, Dilmah Tea, has achieved carbon neutrality, ensuring that the tea options served in all cabin classes are sustainable. Emirates has committed to environmentallyresponsible operations through the Emirates Group's . You can get a custom paper by one of our expert writers. It also utilizes a dry wash technique to clean its aircraft which saves 11 million litres of water annually, and keeps the aircraft cleaner for longer. But, in the upcoming future few of the factors which Emirates enjoy today will start to deteriorate such as. Is Emirates strategy sustainable? These efforts have been ongoing since 2003, and the airline has also been working with IATA to extend this routing system across the world as a standard operating procedure where possible. Once airborne, our flight crew take advantage of opportunities to save fuel and emissions where practicable and supported by air traffic control. Retrieved from http://studymoose.com/the-emirates-airlines-success-essay. Why? Besides conserving the environmentally friendly nature of Australias trees and animal species through the use of corporate profits, a sustainable business environment for the entire world is created through their activities. Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. Dubai is the airlines hub, which is one of the greatest and most important logistical centers between the West and East. The purpose of customizing a customer selection strategy with Emirates is to gain exclusive access to customers where they plan to sell their products. Emirates has always been precise with its strategies, and has always enjoyed it benefits. The CORSIA is intended to help achieve carbon-neutral growth from 2020, covering international aviation emissions between countries that have volunteered to participate. With huge number of population traveling between the European and the American (South/North) regions, there is nothing much Emirates can do to attract these customers. Location2: The Dubai benefited from several inherent strategic advantages as a hub city. Today, even though a greater number of population are in Emirates reach, a majority of those population is still under the middle-class level. Emirates Engineering ensures that our aircraft are performing at their optimum level at all times. Additionally, we use a water*saving procedure by routinely washing our aircraft with a small amount of a cleaning agent applied by cloth. Using these blankets both prevents the plastic bottles ending up in landfill, and saves energy and emissions in the manufacturing process compared with using new plastic materials. For instance, reducing the number of flights placed into holding patterns, increasing the availability of Free Route Airspace, and developing more efficient routings. This reduces the aircrafts fuel consumption because of less accumulation of dirt, and reduces the number of times the aircraft has to be washed to about three times a year. Aircraft. It reflects how Emirates strategies are sustainable at present day business. Qatar airlines, capitalizing on the above figures, has reduced its waiting time significantly, gaining customers attention who are in longer routes. The aptitude and skills inspire as well as influence the subordinates to achieve a common goal. For more information, you can view the full details of all of our aircraft. Using geography and psychographics as platforms, the Emirates group wants to make its products more relevant for the target audience in order to earn more revenue. The Flight Training Facilities department sources a range of items from Emirates Engineering when aircraft interiors are being upgraded. Its location will enable quick delivery of fresh products within hours of harvest, maintaining the foods nutritional value and reducing carbon emissions associated with transportation. Emirates has a modern and fuel-efficient fleet with an average age of 6.5 years. Students looking for free, top-notch essay and term paper samples on various topics. This has so far saved 95 million bottles from landfill. Even retired aircraft fittings can be reused. All rights reserved. Emirates has been headquartered at a multi-million dollar facility situated in Dubai, which handles a strength of 105,000 employees at an increased rate of 11% from the previous year of its operation. Due to the lower operation cost, Emirates was able to pass the benefits on to the customers which many of its competitors couldnt afford to. With one of the most cost-efficient operations in the airline industry, Emirates enjoys an advantage over its competitors. Due to Emirates commitment to invest in the most advanced eco*efficient technologies available, one of our fleets ranks as the youngest. Global Base2: Given its global base and high number of transit passengers, connections at Emirates Dubai hub were essential for running its network effectively. Have a competitive price advantage over the competitors.2. Emirates has a modern and fuel-efficient fleet with an average age of 6.5 years. Sustainability and eco-efficiency are the cornerstones of all Emirates Group operations both in the air, and on the ground. And with jet fuel comprising one of our largest areas of expenditure, fuel efficiency is essential to every part of the business. The project extended the lifetime of the seats by another five to seven years, and saved the company the cost of 50 new seats. Chairman's message Please click here for more information. and then Add to Home Screen. Our business units are constantly on the lookout for opportunities to reduce resource consumption, repurpose items, and recycle materials when they reach the end of their life all essential aspects of a circular economy. Pacific Sector: Emirates has been very successful in connecting eastern and western worlds. Power BI monday.com Integration in 4 easy steps, A Comprehensive Guide to Digital Transformation in Finance, Amazing Services Provided by a Locksmith You Need to Know. The aviation industry supports nearly 63 million people worldwide and contributes USD 2.7 trillion per annum to world GDP. what is behind their success given an industry where profitable firms are scarce? All of these measures help to save fuel and emissions, as well as to cut down on noise. Emirates Engineering ensures that our aircraft are performing at their optimum level at all times. why is sustainability important to airline industry? Emirates promotes its sustainable operations through three core environmental initiatives: Reducing fuel emissions; . Qatar Airways: Right at the nose tip of Emirates and Etihad, Qatar airways has followed a similar business structure, to be one of the major competitor for Emirates. Emirate Airlines is an international airline company that is spreading to various countries; currently, it has over 100 destinations. Moving its cockpit crew entirely to electronic flight bags which saves weight from the traditional flight bags, and also helps its pilots perform flight management tasks more easily and efficiently with less paper. All rights reserved. The company has maintained a world class flight operation introducing cheaper long haul flights which is highly profitable. Fall in oil prices a business paradox. For instance, reducing the number of flights placed into holding patterns, increasing the availability of Free Route Airspace, and developing more efficient routings. We implement this strategy by employing advanced technology throughout our group, including in aircraft and engines; encouraging governments to make air navigation more fuel- and emission-friendly; reducing the environmental impact of our ground operations; and supporting the development of a global sectoral approach to carbon emissions through the International Civil Aviation Organization (ICAO), the United Nations agency for international civil aviation. We also regularly clean our aircraft with a water-saving drywash procedure, which uses a small amount of cleaning agent applied with cloths. All parts of the company were affected by redundancy, resulting in a 31 percent reduction in employees. Emirates promotes its sustainable operations through three core environmental initiatives: Emirates used to publish its Environmental Reports, but from 2018-19 the whole Emirates Group combined its annual environmental reporting with its financial reporting and so it is now included in its Annual Financial Reports. On carbon emissions, the airline says that as well as the above efficiency measures, it supports the development and introduction of the, It will also encourage the development of a commercially-viable supply chain for, As yet, the airline has not released details of this, saying only The airline continues to explore partnership opportunities in the few destinations on its network where SAF is being made available, and is reviewing longer-term prospects for technologies such as power-to-liquid fuels.. Answer:Yes, the Emirate's strategy is sustainable. The strategy followed enables the company to; 1. 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